Watch a new ad that pastiches Dove's own commercials and you might begin to think so. The new commercial starts off exactly like Dove's famous Onslaught film, which attacked unrealistic images of beauty. Remember the young girl staring innocently into the camera as a tsunami of images swells towards her, urging diets, cosmetic enhancements, plastic surgeries?
The new ad has the same soundtrack, the same camera angles locking eyes with a young girl. Except that, this time, the girl is frightened. The real clue that this ad is going to be different is in the title: not Dove's Onslaught, but Onslaughter. It's an ad by Greenpeace and it's out to get Dove.