U.K. paper uses Twitter campaign to help save some plates


A 250-year-old collection of Wedgewood pottery will remain in a British town thanks to a newspaper’s Twitter campaign, Nick Hudson reported Monday for HoldTheFrontPage.

The Sentinel in Stoke-on-Trent, England, launched a Twitter campaign last month after a judge ruled the town’s Wedgewood Museum had to sell assets.

The Stoke paper played its part in the historic fundraising exercise – initiating a social media campaign on Twitter which encouraged its readers to tweet, posing with their own favourite pieces of Wedgwood, using the hashtag #savewedgwoodcollection while nominating three friends.

A spokeswoman at the Wedgwood Museum thanked “our friends at the Stoke Sentinel for taking the campaign up a notch.”

Early in October, The Art Fund, which organized the fundraiser, announced the goal had been met.… Read more

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