TimesMachine featured a headline on Tuesday that you just might read online today, except it’s from 1912. Here’s a screenshot:
Why is this still good? It’s extraordinary, for one, but also direct. Also, it isn’t clickbait.
Some recent examples of this:
– Missing African parrot returns home after 4 years — speaking Spanish, from The Washington Post
Poynter’s NewsUniversity has a self-directed course on “Writing Online Headlines: SEO and Beyond.” There’s also the Webinar “Writing Headlines for Digital and Mobile Media,” and an upcoming headline online seminar “Web Headlines & SEO Essentials (Dec 2014).”
Here are some tips from “Writing Headlines for Digital and Mobile Media,” from last December with Andy Bechtel, an associate professor at University of North Carolina, Chapel Hill.… Read more
from Poynter. http://ift.tt/1u14IcJ
from WordPress http://dimosiografos.wordpress.com/2014/10/14/this-headline-from-1912-still-works-in-2014/