Regional-paper readers really like getting Washington Post content with their subscriptions

This spring, the Washington Post launched a program that let subscribers to partner newspapers access its paywalled content. 165 have signed up so far.

New research the Post’s research and analytics team conducted (you can read it below) suggests the partnerships have benefited both parties: Almost two thirds of subscribers of partner newspapers “report that they are much more or more likely to continue their print subscription for the next six months because free access to The Washington Post website and apps is a benefit of their subscription,” one slide says.

About 1,300 subscribers to the partner papers who had activated their free subscriptions completed the survey this past summer. The Post invited these readers at random, across all the partner papers.

“We had a belief it would do this but you never know till you get the research back,” Post President and General Manager Stephen Hills said in a phone call.… Read more

from Poynter.

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