BuzzFeed has named Dao Nguyen as publisher, a new role for the company, Peter Kafka reported Tuesday for re/code.
Nguyen, who was previously BuzzFeed’s vice president of growth and data, will take on that role in a new way, Kafka reported.
Instead, Nguyen is heading up every part of the company that isn’t editorial, ads or video — “tech, product, data and everything related to our publishing platform,” (CEO Jonah) Peretti writes. That means she’ll now manage more than 100 people — about a sixth of BuzzFeed’s total headcount.
From Peretti’s memo:
Dao is a new type of Publisher. She isn’t the heir to a newspaper baron and she won’t be responsible for the business, selling ads or physical newsstand distribution. Instead, she’ll lead publishing for the social web, in the most modern sense, where data science, the CMS, technology, and a deep understanding of social networks, mobile devices, and digital video matter most.
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